Whether you are a Real Estate Broker or not, consider for a moment the home sellers perspective. In the "traditional system" of real estate brokerage, the seller will probably pay a Real Estate Broker 6 or 7% of the sales price for their home. Normally, half of this (3 to 3 1/2 %) will go to the Broker who lists it, and the other half (3 to 3 1/2 %) to the Broker who sells it. But, 6 or 7% to the Brokers isn't the half of the seller's real cost. That 6 or 7% of the sales price may be 25% to 50% or more of the seller's equity!

Try this exercise. Estimate the price your home might sell for and roughly how many dollars equity over the loan payoff you would have. Now calculate the dollars 7% of your sales price would represents. What % of your equity is that? What is the real % brokerage cost to you? Seem fair? Next, consider that half that 25 to 50% + of your equity goes to the Broker who just listed your home, whether he really made any effort to sell it or not. How does that sound?

While most sellers are not at all happy about the home selling experience, neither are most Brokers. A listing is a liability and risk to many brokers. If it doesn't sell, they're out hard money. The temptation therefore, can be to "list 'em and leave 'em". This means that many will list it, spend as little as possible on it and sit back and hope some other Broker sells it. The listing Broker still will get 3 to 3 1/2% for "waiting in the wings".

As we all know, there is a deep seated resentment in America for the traditional "system" of selling homes. Today's consumer wants more in the way of services, and wants to pay less for them. In short, we increasingly demand real value. Oddly, the real estate industry, a consumer service, has never really been oriented to its customer's needs. Independents and major companies alike have generally ignored the looming clouds of consumer discontent, feeling secure in the sanctity of tradition and their near monopoly.

While the amount of real estate commission a seller must pay is a big concern, the seller's first priority is getting the home sold. Discount real estate brokerage companies who charge sellers less don't help the problem because they simply offer less help for less money, which is of no help to the seller (and in fact a hindrance to selling the home.)

Two things are needed; a brokerage system that provides sellers with maximum sales effort at a fair cost; and a brokerage system that provides an aggressive marketing campaign to sell homes.

THE NEW MARKETING SYSTEM   { top }
Tri-Star is first and foremost a far better way of selling homes, for everyone involved. It begins with a complete re-structuring of the unworkable, unwanted "commission tradition" that handicaps the sales process and unfairly penalizes home sellers and home buyers.

Saving Thousands - With the "Tri-Star Home Marketing System", Tri-Star charges fees as low as $990. Other companies often charge 6-8% in the traditional system. In addition, to get the help of other MLS Brokers in selling their homes, many Tri-Star sellers generally choose to offer a MLS plan where TRI-STAR places the home into the MLS system. This costs the homeowner a maximum of 5%. Should the homeowner wish to participate in the selling process and they show the home to a buyer - then TRI-STAR reduces the 5% commission to a flat fee. In this way, traditional Brokers receive the same commission for selling a Tri-Star listing as for selling any other listing in the system - should the sale be bought about through their efforts and the homeowner receives a reduced commission should the sale be brought about through their efforts. The seller's maximum total brokerage cost is a 5% selling commission (should the seller wish to include other brokers in the selling process). . . a far cry from the traditional 6 - 8%!

In addition to this full service program, Tri-Star offers sellers a unique added opportunity for the seller to participate in the marketing process and save even more money. Tri-Star encourages sellers to add to the efforts of Brokers to sell their homes by holding their own open houses and showing their homes to prospective buyers themselves. Tri-Star helps these sellers by advertising and inviting buyers to call them directly for showings. If these showings produce a buyer, the Tri-Star listing agent then steps in and puts the sale together. The seller's total brokerage cost (regardless of the price of their home) is just the listing fee, $990!

So, whether a buyer contacts the seller directly, and the seller pays Tri-Star $990, or whether a Broker finds the buyer and the seller pays a 5% commission, Tri-Star sellers will save thousands. Our Sellers have saved over $3,000,000 since January of 1990. And that's only part of the program.

Lower Prices/Higher Net - The thousands lower total brokerage cost paid by Tri-Star sellers allows them to offer a lower price and still net more for their homes.

More Advertising - The additional sales volume allows Tri-Star to offer and guarantee each seller a program of classified and mass media advertising that is unmatchable. Our sellers receive bi-weekly newspaper ads, color pictorial ads, direct mail, custom brochures, and other unique methods of marketing.

More Open Houses - The Tri-Star Program offers sellers strong incentive to hold their own homes open to buyers. This not only gives each home more exposure to buyers, but can mean that Tri-Star Brokers will have many times more open houses on any given day, multiplying each agent's own capability many times and attracting many times more buyers.

MLS Exposure - Discount brokerage companies generally do not offer any cooperative selling commission to other Brokers, any therefore lose the benefit of exposing the seller's home to other Brokers in the Multiple Listing Service (MLS). This, of course, is a great disservice to sellers, cutting them off from exposure to Brokers and agents who control 70% of the buyers. The fact is, a Broker who works with buyers, shows a buyer the seller's home and gets an acceptable offer has earned and deserves the customary sales commission. By offering the customary sales commission offered by other Brokers, Tri-Star sellers have the cooperation of the entire brokerage community and the full benefit of this critical buyer exposure.

More Buyers - More advertising, MLS exposure, more open houses and lower perceived sales prices certainly will attract more prospective buyers. But, Tri-Star Brokers also attract an additional large group of buyer prospects who are not working with Brokers, but are out "on their own" looking at and buying homes directly from "By Owner" sellers to get the best bottom line price. These buyers usually don't look at homes listed with traditional Brokers because they know a traditional Broker's sign in the yard means a traditional high commission in the price. The fact that these economy minded buyers can contact Tri-Star sellers directly and buy for less (as low as $990) and still have the services of a Broker appeals to them. Attracting these "by-owner buyers', who are unavailable to sellers in the traditional system, can greatly increase the buyer pool available to Tri-Star sellers. If there were no other advantages of listing with Tri-Star, this alone is reason enough.

Faster Sale - It is undeniable. A home with more advertising and more exposure to more buyers, where the seller either offers a lower price or has more negotiating flexibility plainly should sell faster. Faster home sale is the very heart of the Tri-Star Home Marketing System.

THE NEW SYSTEM FOR AGENTS   { top }
The "Tri-Star Real Estate System" addresses the age old ills of low agent productivity, too many competitors and no real competitive advantages, reluctant consumer acceptance and lack of professional stature. The Tri-Star Real Estate System is one which provides:

A Strong Competitive Edge - Tri-Star has something new and better for its Brokers and agents to say and sell. . . so much better that sellers do something virtually unheard of in the real estate industry, they call us! Tri-Star Brokers have the opportunity to attract more buyers too. And, when a Tri-Star Broker has a buyer, the price flexibility of Tri-Star sellers means more deals can be made.

Increased Agent Productivity - It's a fact. . . Real Estate agents spend 80% of their time prospecting (looking for sellers and buyers ) and only 20% actually listing or selling homes. On top of that gross inefficiency, Brokers are almost totally reliant on agents to do the two things agents resist most, "farming" and "cold calling" for listings. The Tri-Star Home Marketing System greatly reduces this reliance and increases agent productivity by providing seller and buyer leads to agents through massive $990 advertising to sellers and "better price" advertising to buyers. And, don't forget all of the buyer prospects generated by Tri-Star sellers with open houses every weekend. These leads are also handed over to Tri-Star agents. Tri-Star sellers, in an effort to produce their own buyer by showing their home, are at the same time producing many buyers who do not want that particular home. These buyers are turned over to the Tri-Star agent. The seller is prospecting for buyers for their Tri-Star agent, who will then sell these buyers' homes and make a MLS selling commission!

More Sales-More Commissions - The future of real estate is in doing more of what it's supposed to be all about. . . selling homes. This is "The New System" of real estate for which Tri-Star is being acclaimed. It's fair and works a lot better for everyone. . . broker, seller and buyer. Look at it closely. It is the future of real estate, and it's here now!

 

Call TRI-STAR. It can work for you too!

(251) 666-SAVE

$990 flat fee plan